Over the past 15 years I've crafted brand strategy for Zappos, an Amazon-owned Fortune 500 company, nightclubs and non-profits while building my own lifestyle brand, Depressed Monsters. During this time, I've worked with the world's most respected brands and retailers.
Through the years I've secured multi-faceted partnerships with top e-commerce retailers.
Secured a licensing deal with Hot Topic in 2020 where my product is sold on Box Lunch and Hot Topic.
Launched a multi-tiered partnership with Threadless to sell exclusive product and be featured on their blog.
I was the first employee to have my clothing line on Zappos.com which launched a multi-year partnership.
Transformation Motivation was a multi-faceted campaign I creative directed & project managed. My team and I highlighted up and coming weight loss stars and featured product on a branded landing page.
At Zappos (an Amazon-owned subsidiary) we were tasked to meet strict KPI and ROI goals set forth by parent company, Amazon. During my 7.5 years there I led strategy for social as Head of Social for Zappos Luxury and created award winning influencer campaigns.
As Brand Marketing Director, I led a team of 10 graphic designers, copywriters, markets and more I hand-picked from our call center and coached to create campaigns that pushed the brand forward. One such campaign was called "Transformation Motivation" which highlighted weight-loss superstars and tied to product on a landing page I created with other partners across the organization. Below is a presentation I made in 2017 for executives to secure more budget after proving success with organic reach.
Levi's/Life Is Beautiful
Las Vegas Global Economic Alliance
The most recent ad campaign for Las Vegas Global Economic Alliance to bring new businesses to Vegas. Featuring larger than life Vegas-based companies such as us, Raiders, Golden Knights, EDC, etc!
Jed Foundation/The Clinton Foundation/The Moth
Secret Walls/Wynn Resort
Fans of Depressed Monsters™ have connected with Yerman so much that they've chosen to tattoo it on themselves.