Pretty dang good! The average engagement rate on Instagram is 2.76% for images after the platform geared itself toward video. Our AER is 12.67%! We are WELL over the average and continuing to grow!
From 2014-2017, I was the Head of Social for Zappos Luxury. During this time I created and maintained hundreds of graphics for the brand and creative directed dozens of campaigns for social, e-mail, traditional and elsewhere. I photographed product in Sarah Jessica Parker's NYC studio, created graphics for Facebook and Twitter and shot live events with Andre Leon Talley and other influencers. I led a small team to great success and met very strict, Amazon-directed KPIs.
During my tenure at Zappos I participated in hundreds of social marketing initiatives and campaigns, many of which you can find throughout my portfolio.
Zappos Unrehearsed
Working closely with the A/V team and Life is Beautiful, a small team and I put together Zappos Unrehearsed. A small video series interviewing bands touring through Las Vegas and showcasing their style tied to a landing page. We saw 15k views on Facebook and improved category buys.
Hot Air Balloon Delivery
A video we created in response to Amazon's drone delivery news joking that Zappos would start delivering packages via hot air balloons.